Farmers and Growing Golf
At Farmers, we celebrate diversity, equity, inclusion, and belonging within our organization and the communities that we serve. We have dedicated time and resources to making a difference in those communities, including through the game of golf. As the title sponsor of the Farmers Insurance Open®, we take seriously the responsibility and opportunity we have to help champion diversity in the sport we love. Part of our commitment to diversity and inclusion has been focused on establishing a pipeline designed to help increase diversity in golf participation and throughout the industry. The pipeline begins with introductions to the sport at various levels, extending to collegiate opportunities, and networking, all the way to the professional level.
In January 2020, we were proud to be the first PGA TOUR tournament to host an Advocates Pro Golf Association (APGA) Tour event during tournament week with the formation of the APGA Tour Farmers Insurance® Invitational. In 2022, the event held its 3rd annual tournament, making history with the final round broadcast nationally on The Golf Channel.
“I've seen first-hand how support from Farmers Insurance has helped the APGA Tour grow and bring more diversity to the game,” said 2021 APGA Tour Farmers Insurance Invitational winner Landon Lyons. “Personally, I've grown more both on and off the course by playing on the APGA Tour than I could have imagined. The players on the APGA Tour are some of the hardest working people that I've been around, and I have made friendships that will last me a long time. This is a great Tour to test your game as a golfer and an even better place to broaden your understanding and become a better person. Farmers is truly making a difference for all of us and for the game and I hope other companies will follow their lead to support the APGA Tour.”
Farmers has further deepened our relationship with the APGA TOUR by increasing our financial support for player access, helping to provide professional and career development opportunities for players, and helping to bring the game to younger athletes.
In addition to our increased commitment to the APGA Tour, Farmers supports the Black College Golf Coaches Association and Women in Golf Foundation and has an expanded relationship with the APGA Foundation. By engaging with these organizations, we help to create an introduction to the game and a lasting connection that extends through college and into the professional space. This dedicated effort to provide a pathway into golf will help guide more players from diverse backgrounds into the game, into college, and into the industry as a whole, with the ultimate goal to enhance diversity within all levels of the professional game.
Farmers Golf Ambassadors
Troy Taylor II
After a successful collegiate golf career at Michigan State University and many amateur accolades, Troy Taylor II turned pro in 2023 as the number one player of the 2022-23 Bridgestone APGA Collegiate Rankings. With four top-ten finishes on the APGA Tour in 2023, Taylor is looking to build on his success during the 2024 APGA season.
Willie Mack III
Willie Mack III is a former Michigan Amateur champion and was the 2019 APGA Player of the Year, winning two of the seven events he entered. In early 2021, Mack was awarded the exemptions to the Farmers Insurance Open and The Genesis Invitational. Later that year, he received exemptions into the Rocket Mortgage Classic and John Deere Classic PGA TOUR events, making the cuts at both events. Mack earned conditional status on the Korn Ferry Tour in 2023 and in 2024 earned exemptions into the U.S. Open and Rocket Mortgage Classic. Mack remains a top competitor on the APGA Tour.
Farmers Insurance Open
One of the PGA TOUR's marquee events of the “West Coast Swing”, the Farmers Insurance Open® is held each January at Torrey Pines Golf Course in San Diego, California. Past winners include illustrious golfing icons like Jack Nicklaus, Arnold Palmer, and Tiger Woods - with a record seven titles. The tournament generates millions of dollars annually for charity, including the Champions for Youth organizations which support at-risk and underserved youth and low-income military families in San Diego. The Farmers Insurance Open was also the first PGA TOUR tournament to host an Advocates Pro Golf Association (APGA) Tour event during tournament week starting in 2020. Farmers Insurance hosts an annual Youth Clinic in conjunction with the event with a continued focus to growing the game.
Learn more about the Farmers Insurance Open at farmersinsuranceopen.com 
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Tournament Dates
January 22 - January 27, 2025
Location
Torrey Pines Golf Course, San Diego, CA
Matthieu Pavon: 2024
In just his third start as a PGA TOUR member, Matthieu Pavon achieved victory in dramatic fashion, draining an 8-foot birdie on the 72nd hole at Torrey Pines’ South Course for a one-stroke victory over Nicolai Højgaard. The first Frenchman to win on the PGA Tour since 1907, the 31-year-old rookie secured his first TOUR win at Torrey Pines, closing out his front nine with four birdies over six holes.
Max Homa: 2023
Southern California native Max Homa came from five shots off the lead to win the 2023 Farmers Insurance Open for his sixth PGA TOUR win and fourth in his home state. Homa closed with a 6-under 66 to finish at 13-under 275.
Luke List: 2022
Luke List secured his first career PGA TOUR victory when he hit his third shot to within inches on the first playoff hole, the par-5 18th, to beat Will Zalatoris as the sun melted over the Pacific. It was a sweet victory given his 206th start on the PGA TOUR and a perfect finish to the first ever Farmers Insurance Open Saturday night finish.
Marc Leishman: 2020
Leishman has come close to winning the Farmers Insurance Open a few times in the past. He came out firing during his final round, making seven birdies over the first 13 holes. His 65 tied for the lowest score by a winner at Torrey South, and secured him his fifth PGA TOUR win.
Justin Rose: 2019
Justin Rose put on a superb tee-to-green display to outpace a star-studded field and claim his 10th PGA TOUR win. With the victory, Rose surpassed Nick Faldo for most PGA TOUR wins by an Englishman.
Tiger Woods: 1999, 2003, 2005, 2006, 2007, 2008, 2013
With seven Farmers Insurance Open® titles and a dramatic U. S. Open victory, Woods has enjoyed extraordinary success at the Torrey Pines Golf Course.
Farmers Insurance Open FAQ
When is the 2025 Farmers Insurance Open?
The upcoming tournament will be held from January 22 - January 25, 2025.
Where can I purchase tickets?
Please visit our ticketing page to view a variety of daily and weekly access options, from grounds passes to more lavish packages (including food, beverages, and parking). Ticket sales begin in the fall.
When do tournament gates open?
Gate times will vary based on starting tee times. On Wednesday and Thursday gates typically open closer to 8:30 a.m. On Friday and Saturday, gate open times will be closer to 9:00 a.m. Please check the Farmers Insurance Open schedule of events page for additional details.
Where can I find tee times?
Tee times start around 9:00 a.m. PST on Wednesday and Thursday and are typically posted the day before tournament play begins. On Friday and Saturday, tee times will depend upon the number of players who make the cut. Once tee times and pairings have been released, they may be found at the PGA TOUR's site at www.pgatour.com.
Where can I watch the Farmers Insurance Open on television and online?
Wednesday and Thursday: The Golf Channel will broadcast from 12:00 to 4:00 p.m. PST, with a live simulcast stream at GolfChannel.com/the NBC sports app or PGATOUR.com/the PGA TOUR App.
Friday: The Golf Channel will broadcast from 12:00 to 2:00 p.m. PST, with a live simulcast stream at GolfChannel.com. CBS will broadcast from 2:00 to 5:00 p.m. PST, with a live simulcast stream at CBSSports.com/the CBS App/Paramount+ or PGATOUR.com/the PGA TOUR App.
Saturday: The Golf Channel will broadcast from 11:30 a.m. to 1:30 p.m. PST, with a live simulcast stream at GolfChannel.com. CBS will broadcast from 1:30 to 5:00 p.m. PST, with a live simulcast stream at CBSSports.com/the CBS App/Paramount+ or PGATOUR.com/the PGA TOUR App.
On all tournament days, PGA TOUR Live coverage will offer four simultaneous feeds on ESPN+ (subscription required).
Sunday: The Golf Channel will broadcast the final round of the APGA Tour event, the Farmers Insurance Invitational from 1:30 p.m. – 4:00 p.m. PST.
Times subject to change.
Where is Torrey Pines Golf Course?
The tournament venue is located at 11480 N. Torrey Pines Rd., La Jolla, CA 92037.
Who can I contact if I have more tournament-related questions?
Tournament staff can be reached at tix@farmerinsuranceopen.com or by calling (858) 886-4653 ext. 105.
Where can I find past winners of the Farmers Insurance Open?
The PGA TOUR site has a complete compilation of tournament results from 1970 to 2024.
Torrey Pines
Torrey Pines Golf Course offers two championship, public golf courses along the coast of the Pacific. The North and South Courses were both originally designed by William F. Bell on the site of Camp Callan. The South Course underwent a redesign in 2001 led by renowned golf course architect Rees Jones. The North Course completed a redesign in 2016, led by Tom Weiskopf.
Since 1968, Torrey Pines has played host to the Farmers Insurance Open, with the first two rounds being played on the North and South course. The final two rounds are played on the South Course. Torrey Pines last hosted the U.S. Open on the South Course in 2021.
Learn more about Torrey Pines at torreypinesgolfcourse.com.
Address:
11480 N Torrey Pines Rd, La Jolla, CA 92037
Phone:
(858) 452-3226
Farmers Insurance Open Photo Gallery
